{"id":416,"date":"2014-08-27T18:03:06","date_gmt":"2014-08-27T18:03:06","guid":{"rendered":"https:\/\/drkareneng.com\/?p=416"},"modified":"2014-09-14T19:02:06","modified_gmt":"2014-09-14T19:02:06","slug":"raise-your-glass-say-cheers","status":"publish","type":"post","link":"https:\/\/drkareneng.com\/?p=416","title":{"rendered":"Raise Your Glass & Say “Cheers”!"},"content":{"rendered":"

\"C2P_logo_vfinal\"<\/a><\/p>\n

Today we are celebrating the 7th anniversary of Crush2Press! This is my first time acknowledging a milestone, and I can\u2019t pinpoint why except for our low key approach as an\u00a0organization. \u00a0I am proud of the company, its mission (to capture the craft and personality of the winemaker onto the label)<\/span>, and the philanthropic aspect. \u00a0I thought it would be cool to tell you\u00a0how we got started, and why we believe it does well. \u00a0We\u2019ll do a few shout outs to those who have inspired us and those who help us continue our good work.<\/span><\/p>\n

<\/p>\n

Our beginning:<\/span><\/div>\n
Can you believe that it started as simple as attending wine tastings in the Northwest suburbs of Chicago with my cousin, Jeff Chang? \u00a0We started to get to know the people pouring us wine, and eventually became friends with Greg Gauthier. \u00a0His passion was to have his own label, and it came into fruition a couple years later. \u00a0During one of his Chicago visits, he asked my opinion on label designs, and I felt that the first couple vintages were not conveying his personality or craftsmanship. \u00a0I asked if I could have a shot at developing a concept for branding Gauthier vineyards, and we hit a home run (thanks Stephen Slater!). \u00a0Immediately after that success, we formed Crush2Press, Inc.<\/div>\n
<\/div>\n
Dr. Scott Pouyat came up with the name Crush2Press which is a great play on words. \u00a0It’s the perfect name for our company because “crush season” is such an exciting time for the winemakers, and seeing their wine label on the bottles is such a gratifying feeling. It also incorporates the marketing aspect of our business: from nailing the client’s vision to actual printed materials. \u00a0Dr. Pouyat also is the top supporter of Crush2Press lending his expertise to the administrative side of the business.<\/div>\n
<\/div>\n
<\/p>\n
Our success:<\/span><\/span><\/div>\n
In essence, C2P is a small business consortium with a corporate sophistication. \u00a0From the boutique winemakers, to our talented designers & suppliers, and to our clients; it\u2019s a community of like minded folks wanting to contribute their creativity to the process.<\/div>\n
<\/div>\n
It works so synergistically that we\u2019ve been able to add a philanthropic component and give most of our profits to causes we strongly believe in. \u00a0And we are convinced that this is why we are all successful.<\/div>\n
<\/div>\n
<\/p>\n
Infinite Thank Yous & Shout Outs:<\/span><\/span><\/div>\n
Jeff Chang for being a compadre in our wine drinking education<\/div>\n
Greg Gauthier for giving us the opportunity as our first client, but first as a friend<\/div>\n
Jorge Ojeda for being so creative yet so accurate in your work<\/div>\n
Dr. Scott Pouyat for being a wonderful husband, supporter, and creator of the Crush2Press name.<\/div>\n
Our clients & suppliers- let’s keep doing this better and better.<\/div>\n
<\/div>\n
I say it’s time to celebrate!<\/div>\n

 <\/p>\n<\/div>\n<\/div>\n

<\/p>

<\/p>","protected":false},"excerpt":{"rendered":"

Today we are celebrating the 7th anniversary of Crush2Press! This is my first time acknowledging a milestone, and I can\u2019t pinpoint why except for our low key approach as an\u00a0organization. \u00a0I am proud of the company, its mission (to capture the craft and personality of the winemaker onto the label), and the philanthropic aspect. \u00a0I<\/p>\n

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